Monday, April 29, 2013

Rose Petal Cottage

The Rose Petal Cottage is a pretend house for children to play in and imitate the functions of a real house hold. The only issue with the Rose Petal Cottage is their direction of advertising; while it is not inclined to be viewed as a stereotypical ad showing little girls doing the cooking and cleaning. Not to mention the name and all of the light pastel color theme giving it a very girly feel to it. There are several ways this company can make this ad have less of a gender stereotype feel to it:
  • Boys and girls in the commercial
  • Have different lyrics to the song and have a little boy and girl singing along to it
  • show a little boy doing some of the house duties
  • offer something other than washers, babies, and ovens as accessories for the house
  • make the house be available in different colors and call it something other than "rose pedal" cottage
  • do not have the little girl serving food or being in charge of all household duties.

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