The National Wildlife Federation is a government funded agency that seeks out to protect and promote the the well being of all wild life across America. In recent years the NWF has really driven towards campaigning online to gain more followers in their cause. This move to a better and more connected system of advertising and has really helped the NWF provide more for the environment and offers more for the Americans fond of wildlife.
The NWF in the past has traditionally stuck to using their magazine as their form of advertising to the public, but with such a small audience the NWF did not have the best campaign for attracting more people to help save the environment. With the internet at the NWF disposal they were able to completely change their campaign from their magazines (which are still printed and read by many) to a very interactive web page that promotes and gives suggestions for users on how they can help their local environment.
One thing the NWF has done is allowing their audience to become interactive with the site. This ad which can appear on the side of the NWF website encourages the audience to take part in the National Wildlife Federation to make a wildlife habitat, but this isn't any normal wildlife habitat it will be NWF certified. It is these little personal factors that the online campaign have provided and in return it has really helped the NWF gain more funds through their audience.
The site also provides an enormous amount of information on how one can become more involved in the upkeep of wildlife and the environment.
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