Harley Davidson Case Study

1. I do believe brand communities like what Harley Davidson has with their H.O.G. (Harley Owners Group) do result in more brand involvement. Harley Davidson as a brand is able to bring together so many people with similar interests all under one brand. I think its amazing how so many people come together for these events to meet other enthusiasts. Then friendships start to form not only with the the brand its self or the Harley Employees but with a community of riders. I could only imagine what it feels like to know you are apart of such a large community; I can see an particular incident  where one Harley driver is stopped at a light when another Harley driver pulls up, they look at each other (assuming they had never met) nod their heads and ride off. The idea that one Harley owner has an instant connection with any other Harley driver.

2. The element of the Posse ride that I think enhanced the meaning of the brand to the owners was the size of these events and the number of Harley owners that showed up. Harley is a very trusted brand and when a new person joins the Harley community they want to experience all the brand has to offer. With Harley Davidson providing these gatherings and tours for the owners only seems right, but it is the owners and the brand trust that really make the posse ride what it is.

3. I don't think if Harley got involved in the ride that it would take away from the entire experience as a whole. If anything they could ride along and learn their customer more, get involved on more personal levels. Maybe if they took individuals from the posse ride and made ads after the individuals in the ride and not the bikes themselves would result in a positive involvement in the ride.

4. I think Harley could make a documentary of a short film of the posse ride and share it within the H.O.G. community but also to share to new and potential owners to further persuade them to buy in to the Harley community