Stereotyping in Advertising

It's safe to say that in the modern society we live in today that racism sexist and other types of stereotyping have demonised well beyond from what they use to be like. While I'm still aware that stereotyping does exist in the modern society; it does not carry the weight that it did in the past. With that being said, it is never right to racially stereotype in an advertisement. Advertisements in the past had always used racial stereotyping to appeal to the audience through what was perceived of that race. These assumptions that the advertisements led were then pushed on to the readers or viewers to give them the false ideas of a race. While stereotyping was used purposely in the past, in present time stereotyping is used much more unknowingly and sublimely. I do not believe that racism in advertisements is a thing of the past but it has improved from the past. The problem is when an ad creator makes an ad that is not intended to be racist but still interpreted as racist. That is the problem many ads face today, giving off small messages of stereotyping. With as much influence as the media has today I find that advertisers do have and ethical responsibility to up hold to not bring anyone race down. Also found in advertising today is positive stereotyping; as seen in this ad with Amy Poehler asking the Asian American hundreds of tech questions. The stereotype here is that Asian have more improved skills with technology compared to other races.