Semiotics Messages In Disguise

Every ad we look at we either get the message or we don't and it is through semiotics where we are able to comprehend the ad or not. Semiotics show us both the blatant evidence of the ad and also it brings us a subliminal message of the ad that you may or my not recognize but is still there to persuade us as consumers. This brings be in to the denotation and connotation of advertisements. Last class we learned that the denotation of an ad was the literal or obvious message trying to be told; while on the other hand we have connotation which relates to the the audience's social culture or personal associations. Add the connotation and denotation with signs in the ad and that's the basis for practically every ad.

 

 

 

 

Here in this ad we have a two adorable baby animals looking the reader right in their eyes, then off the the right in big bold letters "Why love one but eat the other?" Right away we can see that the denotation of the ad is the two lovable animals sitting right next to each other one being a pig and the other a puppy. The ad is implying you wouldn't eat a puppy so why eat a pig when they are equally as cute. The connotation is that people in the US often take up dogs as pets over pigs but really they are both able to be house pets so don't eat them!



 



 

 

 

In this ad from a magazine (unknown) we can see a baby crying which as a human nature we want to fix, no one likes seeing babies cry! The baby crying is the denotation along with the box of diapers at the bottom here we can make then connection that the baby is crying because she needs to be changed. The not so obvious part to this add is the title where it says shes gotta have it this part is inferring that the parent should be on top of diaper duty and have diapers on demand for when ever "She" needs them.

 

 

 

 

 

This last ad is an ad for Direct TV about how their cable DVR is always full with shows and not enough room for more. The Denotation of the ad is how the two friends come pair cable to extremely bad memories, making cable seem like a bad time at the dentist of a chomped finger from the zoo. The connotation of this ad taps in to our everyday lives, seeing either of those bad instances could bring up our own memories to relate to the subject mater making one cable is as bad as the audiences bad memories. I overall like these Direct TV ads they're to funny to love.