Brands are the rock stars of the business world; there are the ones you want to see and the ones you could care less about. Brands bring this sense of pride or shame to the products we buy. As we discussed in Mondays class there are so many different brands for the same product but who is better, or do we even care who is better? Most drug companies such as Advil, Vicks Dayquil, Peptobismol all get their product from the same place as the store owned brand only difference is the drugs are sent to different packaging companies (and sometimes that's not even true, its the same company with two brands). I think for most people including myself we do take brands in to consideration, but i think there are certain products that we as consumers look at brands in a bigger way. Do you want to look like Dr. Dre and have bumping headphones for a ridicules price or get the same quality of sound but less attractive and cheaper alternative like Bose. Most of my generation would want the Beats but that's the magic of brands Bose still exists and still sells products to others. It's funny I don't own a pair of Beats by Dre and I've only used them say once or twice in a store but i trust that brand through my peers; this brand already has trust with consumers that haven't even bought their product yet. While myself and other trust brands though our peers some people trust their brands so much they go and brand themselves. I don't know do you love a brand enough to do this? Are you a Rock Brand?

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